brandingssolutions.com

Job Description

We are seeking a creative and results-driven Social Media Manager to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance brand presence, engage audiences, and drive growth across various platforms. This role requires a blend of creativity, strategic thinking, and data-driven decision-making.

Key Responsibilities

  1. Social Media Strategy:
    • Develop, implement, and manage social media strategies aligned with business goals.
    • Identify and analyze trends, audience behaviors, and emerging platforms to maximize reach and engagement.
  2. Content Creation and Management:
    • Create, curate, and schedule engaging content, including text, images, videos, and graphics.
    • Ensure content aligns with the brand voice, aesthetics, and guidelines.
    • Manage a content calendar to maintain consistent posting schedules.
  3. Community Engagement:
    • Respond to comments, messages, and inquiries in a timely and professional manner.
    • Foster relationships with followers and build a loyal online community.
  4. Analytics and Reporting:
    • Monitor and analyze social media performance using analytics tools.
    • Prepare regular reports on key metrics such as engagement, reach, follower growth, and campaign performance.
    • Use data insights to refine strategies and optimize content.
  5. Collaboration and Campaigns:
    • Work closely with marketing, design, and content teams to plan and execute campaigns.
    • Collaborate with influencers and partners to amplify brand messages.
    • Stay updated on industry trends, competitor activities, and innovative social strategies.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience as a Social Media Manager or similar role.
  • Proficiency in using social media management tools (e.g., Hootsuite, Buffer).
  • Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.).
  • Excellent communication and copywriting skills.
  • Creative mindset with a keen eye for detail and aesthetics.
  • Analytical skills to interpret data and make informed decisions.

Preferred Skills

  • Basic graphic design skills (e.g., Canva, Adobe Suite).
  • Experience with paid social advertising campaigns.
  • Knowledge of SEO and content marketing principles.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work in a dynamic and creative environment.
  • Room for growth and professional development.

Join Our Team