brandingssolutions.com

Job Description

We are seeking a dynamic and data-driven Performance Marketing Specialist to join our team. The ideal candidate will develop, implement, and optimize digital marketing campaigns across various platforms to drive customer acquisition, retention, and revenue growth. This role requires a blend of analytical skills, creative thinking, and hands-on experience with performance marketing tools.

Key Responsibilities

  1. Campaign Strategy & Execution:
    • Develop and execute performance marketing strategies across paid search, social media, display, and affiliate channels.
    • Conduct audience research to identify target demographics and tailor campaigns accordingly.
  2. Budget Management:
    • Manage and allocate budgets effectively to maximize ROI and minimize cost per acquisition (CPA).
    • Monitor daily campaign spend and adjust as needed to meet objectives.
  3. Analytics & Reporting:
    • Track, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager.
    • Generate insights and recommend actionable strategies to improve key performance indicators (KPIs).
  4. Optimization:
    • Perform A/B testing on ad creatives, landing pages, and audience segments to improve conversion rates.
    • Continuously optimize campaigns for better performance through data analysis and industry best practices.
  5. Collaboration:
    • Work closely with the creative and content teams to develop compelling ad copy, visuals, and videos.
    • Partner with cross-functional teams to ensure alignment on brand messaging and goals.

Qualifications

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2+ years of experience in performance marketing or digital advertising.
  • Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
  • Strong analytical skills with a solid understanding of key marketing metrics (CTR, CPA, ROAS, etc.).
  • Experience with tools like Google Analytics, Excel, and A/B testing platforms.
  • Knowledge of SEO principles and how they integrate with paid campaigns is a plus.
  • Excellent communication and organizational skills.

Why Join Us?

  • Be part of a dynamic and collaborative team.
  • Opportunities for career growth and professional development.
  • Work on innovative campaigns with top-tier clients.

Join Our Team