We are seeking a results-driven and detail-oriented SEO Specialist to join our team. In this role, you will be responsible for enhancing our online presence, driving organic traffic, and improving search engine rankings for our website(s). The ideal candidate has a strong understanding of SEO strategies, analytics tools, and emerging trends in search engine algorithms.
Key Responsibilities
Develop, implement, and optimize comprehensive SEO strategies to increase organic search traffic and rankings.
Conduct keyword research to identify high-traffic, low-competition keywords relevant to the target audience.
Perform on-page and off-page optimization, including meta tag creation, internal linking, and backlink building.
Analyze website performance using tools like Google Analytics, Google Search Console, and SEO software such as SEMrush, Ahrefs, or Moz.
Perform technical SEO audits to identify and resolve issues such as crawl errors, duplicate content, and site speed optimization.
Create and manage content strategies, collaborating with the content team to produce high-quality, SEO-friendly content.
Monitor and report on SEO performance metrics, trends, and growth opportunities.
Stay up-to-date with the latest SEO and digital marketing trends, tools, and algorithms.
Work closely with web developers, designers, and marketing teams to implement SEO best practices.
Qualifications
Proven experience as an SEO Specialist or similar role.
In-depth knowledge of search engine algorithms and ranking factors.
Hands-on experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, Moz, and Screaming Frog.
Familiarity with HTML, CSS, and website management platforms (e.g., WordPress).
Strong analytical skills and ability to interpret data for actionable insights.
Excellent communication and collaboration skills.
Proactive attitude, attention to detail, and problem-solving skills.
Preferred Qualifications
Experience in Local SEO, e-commerce SEO, or international SEO.
Basic understanding of Pay-Per-Click (PPC) campaigns and their integration with SEO strategies.
Certification in Google Analytics or similar platforms.
Benefits
Competitive salary and performance bonuses.
Opportunity to work with a dynamic and innovative team.
Professional development and training opportunities.
Flexible work hours and a collaborative work environment.
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